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Maida Smiles (W. London)

Tel: 020 3974 1777
09 Mar

2021 Surface Design Awards: Maida Smiles wins category


Maida Smiles Dental Clinic, a three-time finalist, was named winner of the ‘Public Building Interior’ category.

Pedra Silva Architects designed the sophisticated clinic to reflect a unique and visually engaging design concept, which promotes the personality of the clinic.

The Surface Design Show is the only UK event focusing solely on interior and exterior surfaces. This year’s Surface Design Awards attracted 113 entries from some 15 different countries. Taking place in London’s Business Design Centre, SDS showcases the best in surface material design, development, innovation and manufacturing.

An extensive programme of thought-provoking presentations, awards, debates and innovative features sets SDS aside from other events and draws an audience of some 5,000 architects and interior designers anxious to discover and specify the latest surface solutions.

Memorable design

The unique approach at Maida Smiles – which passionately believes in going beyond the regular duty of care – is visible in our memorable layout and design. The progressive design concept we developed is in keeping with the advanced dentistry work we provide. The inspiration is based on the theme of ceramic dental implants, which are commonly used in restorative dentistry. This took the form of more than 1600 hand-crafted ceramic discs which cover the walls in a honeycomb-style cluster, providing a modern, clean and clinical edge. We strived to create a modern, simple, sophisticated and timeless brand – to mirror the smiles we create on-site every day.

The end result is a unique and memorable dental experience. The delicate, bespoke design of our clinic indicates the attention to detail and personal focus given to each and every one of our patients, in turn highlighting Maida Smiles’ pursuit of clinical precision and excellence. The minimalist, free-flowing design further maximises space, with the custom-made ceramic wall and iconic furniture working to create calming dynamics affecting surfaces, light and reflection.

The design further illustrates Maida Smiles’ appreciation for artisan practices involving high-skill craftsmanship and its collaborative approach with artists worldwide.

Before opening, we also chose to make a significant investment in a cutting-edge air-extraction system removing potentially harmful contaminants, including aerosol particles frequently present in dental operating rooms, with a constant supply of fresh air. This system is unique in the UK and has proved extremely useful given the current climate. We have further invested in the highest quality technical equipment, including state-of-the-art dental photography, enabling us to communicate with dental lab technicians without face-to-face interaction.

Call 020 3974 1777 to book your appointment today!