Maida Smiles is supporting the UK Government’s new ‘Hands. Face. Space’ campaign urging the public to continue to wash hands, cover faces and make space to control infection rates and slow the recent Covid 19 surge.
A key element of the public information campaign includes a new film highlighting the risk of coronavirus spread in enclosed spaces through a series of simple, everyday interactions.
The campaign will be broadcast across all media and supported by a variety of public and private sector partners throughout the coming weeks.
With people expected to spend more time inside during the winter, the film, produced with the help of scientific experts, encourages the public to follow simple steps to reduce the risk of infection.
It shows how interactions between people, surfaces and the air spread the virus. It also demonstrates how coronavirus spreads through droplets that come out of our nose and mouth. This is a powerful reminder to the public of the importance of remaining aware of their surroundings and following the guidance.
While coronavirus deaths have significantly reduced, the virus is still circulating in communities and impacting people of all ages across the UK. ‘Hands. Face. Space’ are simple but vital behaviours that have the power to protect the public from both the short and potential long-term impact of coronavirus.
The public are encouraged to continue to be vigilant of coronavirus symptoms which include a new continuous cough, high temperature, or a loss or change in your sense of taste or smell. If you or someone you know, displays any symptoms, no matter how mild, please get a free test by calling 119 or visiting NHS.uk
The campaign is particularly keen to drive greater awareness in the following areas:
While coronavirus is unlikely to survive for long periods of time on outdoor surfaces in sunlight, it can live for more than 24 hours in indoor environments. Washing hands with soap and water for at least 20 seconds, or using hand sanitizer, regularly throughout the day will reduce the risk of catching or passing on the virus.
Coronavirus is carried in the air by tiny respiratory droplets that carry the virus. Larger droplets can land on other people or on surfaces they touch while smaller droplets, called aerosols, can stay in the air indoors for at least 5 minutes, and often much longer if there is no ventilation. Face coverings reduce the dispersion of these droplets, meaning if you’re carrying the virus you’re less likely to spread it when you exhale.
Transmission of the virus is most likely to happen within 2 metres, with risk increasing exponentially at shorter distances. While keeping this exact distance isn’t always possible, remaining mindful of surroundings and continuing to make space has a powerful impact when it comes to containing the spread.
After reopening the clinic post lockdown we undertook a rigorous overhaul to working practices to prioritise safety. Key interventions include: