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Maida Smiles (W. London)

Tel: 020 3974 1777

Cosmetic Dentistry

We’re one of London’s leading experienced cosmetic dentists

If you’re part of the 50% of the UK who hate their smiles, then rest assured that here at Maida Smiles in London, we can prescribe minimally invasive ways to provide you with the smile you deserve.

Modern clinic, with a modern approach

Our cosmetic dentists have the inspiration, skill, talent, precision, AND experience to provide you with a custom-made smile that will serve you for the rest of your life. 

Cosmetic dentistry can sometimes sound rather complex, with many treatments targeting several smile problems at once or individually. But we’re here to tell you that, in reality, it’s faster, more straightforward and even cheaper than you might believe.

So, remember, when choosing a practice to repair or makeover your smile, look for a cosmetic dentist with vision, not just experience.

Private dentistry in a relaxing high-tech environment.

Cosmetic Dental Treatments on Offer

Porcelain veneers

Porcelain veneers are the highest grade of veneers available.

Learn more.

Composite veneers

Composite veneers are minimally invasive and non-permanent.

Learn more.

Tooth Whitening

Lighten teeth professionally and safely up to 18 shades.

Learn more.

Smile Makeovers

Multiple treatments used to completely overhaul your smile.

Learn more.

Cosmetic Braces

Faster and invisible options to fixed, metal alternatives.

Learn more.

Gum Bleaching

Having your gums depigmented with a laser is a predictable treatment option.

Learn more.

Quick contact

Cosmetic Dentistry Fees

All Treatments Available With 12 Month’s Interest-Free Finance

Prices for our amazing cosmetic procedures:

Our treatment coordinator Cintia explains the importance of booking a free consultation before your treatment appointment.

composite veneer offer image

Problems Cosmetic Dentistry Can Solve

Cosmetic dentistry targets and corrects a wide variety of oral health problems. Not only does cosmetic dentistry address the aesthetics of these smile issues, but it also works with your condition to improve oral health and function.

Issues we tend to treat daily include, but are not limited to:

  • Buck teeth, crooked or overcrowded teeth
  • Chipped, broken or cracked teeth
  • Bite problems like underbite, overbite, cross bite and open bite
  • Large gaps between teeth
  • Gummy smiles and pointed canine teeth
  • Short, worn down, eroded teeth
  • Narrow arches and yellow teeth
  • Tooth decay, staining or discolouration


Porcelain Veneers From £16.66 A Month

Lumineers | Ultrathin | Durathin | Composite Veneers

Veneer procedures are quite popular because they instantly mask many smile imperfections in just one appointment.

Their price can often be justified by their strength, durability, and likeness to natural teeth.

And with the introduction of 0% finance to the practice, more patients than ever can access the treatment.

Not to be confused with dental crowns, dental veneers, especially porcelain-branded veneers, are very thin and require very little tooth preparation (if at all). For example, brands like lumineers offer 0.2mm translucent shells, which mimic natural tooth enamel perfectly.

However, patients looking for a non-permanent solution to their smile worries would love composite veneers, which are applied to the tooth in layers to create the desired shape and size.

Composite veneers won’t last you very long, but at least they’re a non-permanent introduction to how cosmetic dentistry can improve your smile.

Tooth Whitening From £150

Stain-Free Teeth – Lighten Teeth Up To 18 Shades

Simple tooth whitening procedures have the power to change the look and feel of your smile drastically.

What we drink and eat stains our teeth, but they also darken with age.

So, if you’ve got problems with staining, yellow teeth, discolouration or even fluorosis, tooth whitening procedures from as low as £150 can be the answer to all your problems.

Types of tooth whitening we offer:

  • Laser tooth whitening.
  • At-home whitening kits.
  • In-chair whitening treatments using advanced chemicals.
  • Gum whitening for darkened gums.
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Cosmetic Braces

Straighten Teeth Without Anyone Knowing

If there’s one thing we know as Platinum Invisalign Providers, many patients, especially adults, are turning more readily to removable and invisible brace systems like Invisalign.

Historically these patients would opt for major cosmetic work that would allow them to bypass braces altogether.

However, with newer, more discreet systems now on the market, patients are more than happy to commit to 12 months of wearing transparent, removable retainers to perfect their smiles than they were for traditional brackets, wires and metal.

But Invisalign isn’t your only option here; Six Month Smiles can do it faster and lingual braces can do it even more discreetly.

Invisalign, however, is the treatment of today.

Smile Makeovers

Let’s Talk Custom Smiles

So, smile makeovers are a lot of fun because it involves you sitting down with a smile designer and dentist to draw out and visualise the perfect smile for you.

Together with the dentist, you’ll put together a bespoke treatment plan that will use a combination of the cosmetic dental treatments mentioned above, alongside any necessary general work to maintain the stability and health of your smile.

With smile makeovers, the goal is to enhance the look of your smile whilst at the same time ensuring it sits on a solid foundation that supports you with whatever you want to do.

The first step? A consultation.

Just One Visit To Our Practice Could Change Your Life Forever

We’re easy to find and park!

Our address: 207-209 Sutherland Ave, London W9 1RU.

Opening hours: 

  • Tuesday & Thursday: 9 am–8 pm
  • Monday, Wednesday, Friday, Saturday: 8:30 am–8 pm

We treat more than 30 veneer patients a month

Whether you need a veneer placed on a single tooth or multiple, the Maida Smiles cosmetic team can help ensure your veneers blend flawlessly with existing teeth.

Christina J
Christina J
23. March, 2023.
I’ve been receiving orthodontic treatment for about a year now with Dr. Ines and she’s a wonderful mixture of highly skilled and professional, very thorough, and gentle in her approach. She is also super personable and I always look forward to my monthly appointments with her. She’s made such a big improvement to my teeth and I’m very happy with my treatment so far — I highly recommend Dr. Ines. I’ve also had other treatments with Maida Smiles and always had a great experience, especially with my wisdom teeth removal (by Dr. Pedro) that went very smoothly without any issues. The team’s treatment coordinator/dentist nurse Cinthia is also always super kind and helpful if you have any questions or want to understand treatments.
Angelica Sacrepaye
Angelica Sacrepaye
15. March, 2023.
I had the lovely Dr Shankar for a 4 month Invisalign treatment. I mainly had overcrowding that needed sorting out after having had braces as a teenager and not wearing my retainer. Dr Shankar was delightful and has a lovely energy about him that made me feel very comfortable throughout the whole process. He explained processes well and also gave good advice to help me make informed decisions. I would highly highly recommend him to anyone in the Maida Vale area!
George Batchkala
George Batchkala
14. March, 2023.
I had 2 wisdom teeth (on the same side) removed by Dr Pedro. I had a much better experience than I expected. One month later, I have completely recovered without any complications. Absolutely recommend!
André Tiago
André Tiago
3. March, 2023.
I was recommended to start my treatment at the clinic and I couldn’t be more pleased. It has been 6 months since I put my braces on and I am being followed by Dr. Ines and Dr. Cíntia. I can already see great changes and can’t wait for the final result. Excellent professionals. The whole environment is very calm which makes you comfortable. 100% recommend Maida Smiles Clinic.
Claudia Castellani
Claudia Castellani
3. March, 2023.
Following a friend’s recommendation, I brought my eldest daughter to Dr Ines do Carmo for orthodontic treatment. Ines has been brilliant throughout the treatment; she is incredibly passionate about her work and this is reflected in her skilled perfectionism and the amazing results she achieves for her patients. From the start, Ines’ warm and friendly manner succeeded in putting my apprehensive daughter at ease. She was also forthcoming and thorough in her explanations of the treatment, and happy to share her extensive knowledge. My daughter now has an even lovelier smile thanks to Ines. I highly recommend her and will be bringing my younger children to her for their orthodontic treatment.
Carla Parreira
Carla Parreira
3. March, 2023.
It was my first time in the clinic and I had a great experience. The staff is very friendly. Samantha was very helpful with booking the appointment and fast replied to my messages. I had an appointment with Dr. Ines do Carmo. She is lovely. She explained all the treatment and the best option for my case. Cintia was helping Dr. Ines with the appointment. Cintia is very friendly. Dr. Ines and Cintia took care of me and made me feel welcome during the consultation. I will continue my treatment in the clinic. I recommend the clinic and especially Dr. Ines do Carmo.
Maria Moreira
Maria Moreira
2. March, 2023.
It is my good fortune to have found Dra inês at Maida Smiles Clinic and to have her as my orthodontist. My complex orthodontic treatment, as an adult, defies all laws of physics, but Dra Inês has the most amazing professional expertise and compassion to help and change lives, and she is helping me massively. In each consultation, Dra Inês moves one-step forward to improve my bite, my oral health in general and my smile! I will be forever grateful to Dra Inês for her outstanding care, professionalism and support she provides in each visit, in such a caring and friendly way. I warmly recommend Dra Inês and Maida Smiles Clinic to anyone who os considering orthodontics.
Adrian de Haro
Adrian de Haro
1. March, 2023.
We were on a short trip to London and my wife’s implant got loose. We called Maida Smiles and they immediately saw her. They kindly sorted the issue out and my wife was extremely satisfied with the kind, friendly and professional service. Thanks Dr Pedro.
Igor Zinatulin
Igor Zinatulin
26. February, 2023.
I can’t thank enough Dr Pedro Gutierres and Maida Smiles’ team for guiding me through a multiple teeth extraction operation I had at the clinic recently. I’m a very anxious patient and everyone at Maida Smiles went above and beyond to accommodate my questions, asks and concerns. The operation itself was painless and positively uneventful, healing was quick and after-care second to none. Never thought I’d say this to myself but I’m looking forward to my next dentist appointment at Maida Smiles.