
March 16, 2026
Over the last century there have been major changes in the orthodontic industry. There are various orthodontic treatment options today to have your teeth straightened in a convenient, fast and effective way without having big metal brackets stuck onto your teeth.
Not only are there options for you that are almost invisible to the naked eye, such as Clear fixed Braces (Ceramic Brackets being the main one) and Incognito Braces as there are also removable options that are available such as Clear removable braces (Invisalign being an example). Remember, it is really never too late to have your teeth straightened with the most convenient and effective treatments, including both Ceramic Bracket Braces and Invisalign (clear aligners).
Clear braces work in the same way as traditional metal braces. They use clear or tooth-coloured brackets fixed to the front of teeth to hold a wire which slowly pulls teeth into place. However, clear braces do not use unsightly metal brackets which stand out.
Clear braces are crafted from materials such as plastic or clear ceramics. This makes them see-through and nearly invisible. This makes them far harder to notice than metal braces, especially from a distance!
Although they may not be as discreet as Incognito braces, hidden behind the teeth, clear braces are more subtle and predictable than other systems.
Invisalign treatment has become an increasingly popular treatment that allows you to transform your smile discretely and comfortably with virtually invisible removable braces. Invisalign is the process of wearing a series of clear, removable aligners that gradually straighten your teeth. There are no brackets and wires with Invisalign. Most restrictions that are often accompanied with metal braces are removed with clear transparent braces. Treatment time varies from patient to patient but the average Invisalign treatment takes 8-18 months.
At your initial consultation, your dentist will evaluate your smile and map out your customised treatment plan. At that stage he/she will be able to outline how long your treatment will take.
Photos and impression mold records of your teeth are recorded. At a latter appointment, a video presentation showing the expected teeth movement progression is presented and discussed between the orthodontist dentist carrying out the treatment and the patient about to embark on it.
After you have approved your plan, your treatment will begin with a new set of aligners every one to two weeks, slowly moving your teeth into the desired position.
You are able to drink liquids, preferably only water with your aligners in your mouth however you can easily remove them to eat and brush your teeth. This ensures that the process of straightening your teeth will not cause any damage to the health of your teeth and the removable aligners pose no restrictions. You can eat and drink as you please as long as you continue with good oral hygiene practices.
Invisalign clear aligners are designed not to interrupt your life but to fit around it. You can see your progress at every stage and enjoy your smile as it transforms. What makes Invisalign so unique is that right from the beginning, the whole treatment is specifically designed to suit you. Straightening your teeth has never been simpler! Simply pop the Invisalign trays in your mouth and you?re ready to begin.
The Incognito straightening system functions much like traditional braces. It consists of the same procedure of applying pressure to the teeth, to help them move to their desired position. However, what makes them hidden is that this system places the metal brackets and wires on the backs of the teeth instead of the front, making them virtually impossible to notice.
The incognito straightening system uses the latest computer technology to plan your treatment and create your custom braces. Another advantage of choosing Incognito braces is that although the treatment time varies, due to the advanced technology in the brackets and wires, treatment can be completed faster than traditional braces. Most patients experience minimal discomfort with incognito braces.

Dra. Sameera Hamid
Partilhar no:

4,9
I could not be more satisfied with my experience at Maida Smiles - A special mention to Dr Gurteurez who is one of the most freindly and professional dentists I have ever met
Adam
I had my first visit and the team was very warm, caring and professional. The online booking platform makes it very easy to arrange your appointment. Doctor Pedro made me feel comfortable despite this being my first appointment since Covid. He is incredibly knowledgeable and offers you the best treatment for your specific condition. I would highly reccomend them
Gian Paolo Ziletti
Professional. Friendly. Informative. Maida Smiles offers great dental services including cleanings, oral surgery and realignment. I feel very lucky to have them so close by. I had an appointment just this week that was quick, thorough and safe.
Emily Chmura
Being very nervous about using dentists after a terrible experience when I was younger, I came to Maida Smiles and loved the calm patient demeanour of Pedro. You can clearly see Pedro and the team take pride in what they do and are perfectionists. The whole experience was great and I will never go to another dentist again.
Reena Nathwani
Delighted with the outcome of my treatment by Pedro. Meticulous attention to detail explaining exactly how the procedure would be carried out from first consultation to completion backed up with supporting guidance notes. Clearly an expert in his field and someone who cares passionately about the outcomes for his patients. Highly recommended.
George Jones
I loved my first visit to Maida Smile Dental Clinic. The staff member at reception was very warm, welcoming and professional. My dentist, Priscilla, and her assistant were fantastic. I have quite sensitive teeth near my gums and I can find the probing and investigation quite uncomfortable during a consultation, but this wasn’t the case at all. I didn’t experience discomfort and felt in very safe hands. This also applied to the hygienist work. I didn’t even have to ask Priscilla to avoid using the ultra sound cleaner on the sensitive areas of my teeth. I’m looking forward to going back, and that’s not often you can say that about going to the dentist!
Simone Gibson
Since I first had the luck to be recommended and book an appointment with Dr. Pedro Gutierres over 8 years ago, I have never trusted my dental health nor my family’s to anyone else. It’s very hard to find a dentist who ticks all the boxes and even goes beyond any expectations you may have, from service, sympathy, professionalism, and expertise, etc., 5 stars are not enough to rate him. I was so happy when he opened his own clinic and surrounded himself with the best professionals you can find, I cannot recommend Maida Smiles Dental Clinic enough.
Sofia Gouveia
Maida Smiles Dental Clinic is excellent!! The staff is very friendly, professional and always aiming for the customers best experience! A special thank you to Dr. Pedro Gutierres who is truly amazing. I am absolutely satisfied with the results and highly recommend this great dental clinic!
Ana Cruz
Dr. Pedro Gutierres is the best Implantologist I have come across. His work is amazing and of very high quality! I would highly recommend him and Maida Smiles to all my friends and family. If you want the perfect smile this is the place to go.
Blossom
“Pedro was so patient and professional throughout my treatment for my implants.. I chose to have my treatment with a local anaesthetic rather than any sedation and have a very bad gag reflex when anything touches the back of my throat. His patience throughout the experience was wonderful, completely putting me at ease and he also gave me a technique to help me in the future. I have seen him for my follow up and fully intend to book an annual visit in 2020. which is no small thing as I live 60 miles away.I can thoroughly recommend him for any treatment.”
Denise Gilbert
Pedro is thoroughly professional and talks through your treatment options step by step putting you at ease. Since I had my implants I have never looked back, it has changed my life! I can eat without discomfort and more importantly I can smile with confidence ! I have received excellent follow up care and would not hesitate to have further implants if necessary .
Joboanna A
I was very nervous to pull my ingrown wisdom tooth. Dr Pedro Guiterres made me feel really comfortable and the job was completed very professionally. It didn’t take long at all and I didn’t feel any pain. I would definitely recommend his service at this practice.
Jihan Daoud
From the day I made my first appointment. The team at Maida smile were amazing. They didn’t treat me like a customer but more like family. They have been great in every step in FINALLY GETTING MY DREAM SMILE from the receptionist to my dentist Pedro Laranjeira I can’t thank you enough and of course Pedro Laranjeira beautiful wife…… they are very professional and understand that I had to change my appointment now and then for work commitments and they were very understand. I will defo recommend them 100% not forgetting how chic the office is
Tracy Mensah
I was very nervous about having a dental implant but was immediately put at ease by Dr Pedro Gutierres. The procedure was explained in full and the care both during and after treatment has been of the highest standard. I received advice on how to look after my implant and have had no problems. I highly recommend.
Dawn Briggs
I had 7 implants installed by Dr Pedro Gutierres, including one which required a bone graft. In my 70 years I’ve had some bad experiences with dental treatment so it takes a lot for me to relax but, from my initial consultation, through to the end of the treatment, I had complete trust in Pedro’s expertise: preparations for the treatment and after-care were extremely thorough and fully explained, the treatment itself was surprisingly endurable (considering what was involved) and the implants have made a major difference to my life. If you are considering implants then I would whole-heartedly and sincerely recommend Pedro for this work.
Russ Hickman
I couldn’t recommend Maida Smiles enough: the care, attention to detail and the way Dentists and Nurses made sure I felt comfortable and safe throughout the treatments was incredible. Dr Pedro explained the treatments in detail to me and I have never felt under pressure to proceed… but I am very glad I did as I am happy and confident to smile again!
Mariana Pinheiro
Highly recommend this place to anybody looking for a friendly and trustworthy practice with an incredibly friendly and patient staff. Dr Pedro has been one of the best dentists I’ve ever had, he made me feel comfortable and were very knowledgeable in explaining every step of what he was doing and answering all of my questions. Amazing thorough the procedure, excellent communication, superb and professional treatment. I hope they keep it this way for a long time.
Joas Souza
Dr Pedro is a very good, confident and experienced professional. I’ve known him for some years now and always felt well cared for, either for small or bigger treatments.The facilities of the clinic are amazing and all the staff are very friendly. Highly recommended.”
Nelson Cafruni
I went to different clinics before, and nobody could really convince me until Maida Smiles did. The team here makes you comfortable , shows you different options and different budgets , and doesn't try to make you go only for one plan. I felt that the team was knowledgeable and wanted to help me , so that's why I decided to start
Diogo
I was referred to Dr. Pedro who did such a wonderful job with my teeth. The staff was extremely professional, they put you at ease, and it just made the whole experience easier. I've never looked back since
Theresa
"I told him, 'I want beautiful teeth, beautiful but natural, I don't want fake looking teeth.' Now I smile, I talk... it just makes you more confident. If you wear a beautiful nice suit... you have beautiful teeth, then it's like a perfect."
Louca
"I went to my hygienist a little while ago, and she said to me they were the best implants that she'd ever seen and she would never have known that they weren't my real teeth."
Sharon
Dr. Pedro explained the process of Invisalign to me. It sounded easy, it was quite a quick process, and the end result is my teeth moved back, so I'm quite happy.
Soula
I feel like I've not just developed a professional relationship with my dentist and the staff... they become more like friends as well, because of the kind of compassion and sympathy that they give you during treatment.
Alvin
"After not having a great experience with previous dental treatments, I was desperate for someone that I trusted. I broke a tooth, and even before I saw Dr. Pedro, he reassured me that I was going to be fine. He made me feel very comfortable and at ease. It was an amazing experience, from not only Dr. Pedro but also all the staff in the clinic, and I would definitely recommend [them] ".
Mariana
I chose Maida Smiles because of the reviews and a friend who was really happy with the results. The results definitely met my expectations. My expressions are much more smooth than before and it really makes the difference
Carolina
Estou muito grato pelo serviço rápido e eficiente que recebi quando precisei de uma consulta de emergência. A equipe foi gentil e acolhedora, e o dentista forneceu conselhos claros e úteis que fizeram uma diferença real. Toda a experiência foi tranquilizadora. Recomendo vivamente o seu profissionalismo e competência!
Safiya Guled
Estou sempre ansioso quando tenho de ir ao dentista e esta foi uma das minhas primeiras experiências com a Maida Smiles. O dentista, Benedict Harrison, foi muito tranquilizador e deixou-me imediatamente à vontade. Foi bastante lúcido nas suas explicações sobre o que tinha de ser feito, etc., e está a fazer bons progressos com o tratamento em curso. Além disso, o resto da equipe foi simpática e simplesmente simpática.
John Jacobs
Uau, a Dra. Claudia é a melhor dentista de Londres, a minha filha a adora e é sempre uma visita agradável. Não consigo recomendá-la o suficiente
Bel Cohn
Estou muito satisfeito com os resultados das minhas facetas de substituição.
O Dr. Benedict Harrison foi muito bom em falar comigo durante todo o processo e manter-me informado durante o tratamento se houvesse algum problema — o que não existia.
Ele tem um comportamento encantador que é uma vantagem adicional num dentista, que penso que todos concordamos que não são as nossas pessoas favoritas, no geral uma experiência de 5 estrelas.
Karen Shepherd
Fui pela primeira vez à Clínica Maida Smiles e tive a experiência mais maravilhosa! Tenho fobia de dentista mas estranhamente saí do local com um grande sorriso no rosto (literalmente!). A recepcionista foi super gentil, a Susan foi impecável e muito prestativa, e eu tive a minha consulta com a mais incrível dentista Dra. Mafalda Vilhena. Não consegui recomendá-la o suficiente. Ela explica todo o procedimento e é muito rigorosa no seu trabalho. Parabéns ao Dr. Pedro Gutierres por criar um ambiente de trabalho tão excelente e a toda a equipa. Vou voltar e trazer a minha família e nem moramos em Maida Vale. Obrigado por um trabalho tão impecável nos meus dentes e por ter tirado o meu medo dos dentistas. Nota: não cobrem o SNS, apenas reservas privadas ou com seguro.
Maria Monteiro
Paid parking is available using ParkBee on Lanark Road (the road right next to the practice). For public transport users, we are a two-minute walk from Maida Vale tube station.