Home

Emergency

Fees

Blog

Contact

Teeth Whitening in St John's Wood

★★★★★ – 4.9 Star Rated Clinic

A brighter smile can make a noticeable difference to your appearance and confidence. Over time, teeth can naturally become darker or develop stains due to ageing, coffee, tea, red wine, smoking and certain foods. Professional teeth whitening can help lift many types of surface and internal staining, creating a brighter and more even-looking smile.

At Maida Smiles Dental, we provide personalised teeth whitening near St John's Wood, helping patients achieve a brighter smile through professionally supervised treatment. Whether you have noticed gradual discolouration or simply want to refresh your smile, our team can assess your teeth and discuss the most suitable whitening approach for you.

Book a Free Consultation

A Brighter Smile with Professional Teeth Whitening

Teeth whitening is a popular cosmetic dental treatment for patients who want to improve the colour of their natural teeth without changing their shape.

Professional whitening uses carefully selected whitening products designed to lighten the natural tooth colour. Unlike whitening toothpaste, which mainly helps remove surface stains, professional whitening can provide a more noticeable change in tooth shade.

Patients often consider teeth whitening to address:

  • Yellow or dull-looking teeth
  • Surface staining from coffee and tea
  • Discolouration caused by certain foods and drinks
  • Staining associated with smoking
  • Age-related changes in tooth colour
  • A desire for a brighter smile before a special occasion

At our dental practice near St John's Wood, we assess your teeth before recommending whitening to ensure the treatment is appropriate for your smile.

BOOK Straightening Consultation

What Is Professional Teeth Whitening?

Professional teeth whitening is a cosmetic dental treatment designed to lighten the colour of natural teeth.

The whitening process uses a peroxide-based whitening gel that breaks down staining compounds within the tooth. The exact treatment method, concentration and duration depend on the whitening system used and your individual needs.

Before starting treatment, your dentist will assess your teeth and gums and discuss the results you would like to achieve.

Patients searching for teeth whitening in St John's Wood often choose professional treatment because it is planned around their individual smile rather than using a one-size-fits-all approach.

Confident smile after PRGF dental treatment at Maida Smiles

What Can Cause Teeth to Become Discoloured?

Tooth colour can change for several reasons. Some staining develops gradually as part of the natural ageing process, while other types are linked to lifestyle habits.

Common causes include:

Coffee and Tea

Regular consumption of coffee and tea can contribute to surface staining over time. These drinks contain compounds that can attach to the tooth surface and gradually make teeth appear darker.

Food and Drink

Certain foods and drinks, including deeply coloured sauces, berries and red wine, can contribute to staining, particularly when consumed frequently.

Smoking

Smoking and tobacco use can cause noticeable staining and discolouration of the teeth.

Ageing

As you age, the outer enamel layer can naturally become thinner, allowing the naturally darker dentine underneath to become more visible.

Previous Dental Treatment

Whitening affects natural tooth structure, so existing fillings, crowns, veneers and other restorations may not change colour in the same way as natural teeth.

Your dentist can discuss this with you before treatment so you have realistic expectations about the final result.

Our values and promise to patients

It’s our goal to become one of the best cosmetic dental clinics, helping and enabling patients from all walks of life to make positive, life-changing decisions about the future of their smile.

Introduce the benefits of a holistic approach and mercury-free.

To only work with passionate dentists across several fields.

To create smiles that are more than just aesthetically pleasing.

Focus on the technical side of dentistry to deliver impeccable results.

To evolve with dentistry as our fields advance to deliver optimal patient care and outcomes.

What we offer

Your local dentist for life, Maida Smiles Dental Clinic in Maida Vale,  is a cosmetic, restorative and dental implant clinic in the heart of  London that also serves patients with general, everyday smile concerns.  We’re here no matter your smile concern.

See all services

Maida Smiles dentist portrait photo

What Does Teeth Whitening Treatment Involve?

The exact process depends on the whitening system recommended for you, but treatment generally begins with a dental assessment.

Your whitening journey may include:

  • Examination of your teeth and gums
  • Discussion of your desired shade
  • Assessment of existing restorations
  • Professional whitening treatment or customised whitening trays
  • Instructions on using the whitening product safely
  • Review of your results where appropriate

If you are considering teeth whitening near St John's Wood, your dentist can explain the treatment process in detail before you begin.

Frequently Asked Questions on Teeth Whitening in St. John’s Wood

How much whiter can my teeth become with professional whitening?

The amount of whitening varies between individuals and depends on your starting tooth colour and the type of staining present. Your dentist can discuss the likely outcome during your consultation.

Does teeth whitening work on fillings and crowns?

No. Whitening affects natural tooth structure, while fillings, crowns, veneers and other restorations generally do not change colour in the same way. Your dentist can explain how existing restorations may affect your result.

Does teeth whitening cause sensitivity?

Some patients experience temporary tooth sensitivity during or after whitening. Your dentist can provide guidance on managing sensitivity and adjusting treatment if necessary.

Can I whiten my teeth if I have sensitive teeth?

Tooth sensitivity does not automatically mean you cannot have whitening treatment. However, your dentist should assess your teeth first and recommend an appropriate approach based on your individual circumstances.

How long do professional teeth whitening results last?

Results vary between patients. Your teeth can gradually become stained again through normal eating and drinking habits, but good oral hygiene and appropriate maintenance can help preserve a brighter smile.

More than 22 missing tooth patients seen to a month

Whether you need an implant placed for single-tooth loss or multiple-tooth loss, the Maida Smiles cosmetic team in London can help ensure your implants blend flawlessly with existing teeth.

See all fees

Confident smile after PRGF dental treatment at Maida Smiles

Is Teeth Whitening Safe?

Professional teeth whitening is generally considered safe when it is carried out appropriately and according to the instructions provided by a dental professional.

Some people experience temporary tooth sensitivity or mild gum irritation during or after whitening. Your dentist can advise you on how to manage sensitivity and whether whitening is appropriate based on the condition of your teeth and gums.

Using whitening products incorrectly or excessively can increase the risk of sensitivity and irritation. This is why following professional instructions is important.

Can Anyone Have Their Teeth Whitened?

Teeth whitening is not suitable for everyone, and a dental assessment should come before treatment.

Your dentist may need to address problems such as untreated tooth decay or gum health concerns before whitening can be considered. Whitening may also have limited effects on certain types of internal discolouration. 

Additionally, crowns, veneers, fillings and other tooth-coloured restorations do not whiten in the same way as natural teeth. If you have visible restorations, your dentist can explain how whitening may affect the overall appearance of your smile.

Teeth Whitening Before Other Cosmetic Dental Treatments

Some patients choose to whiten their teeth before having other cosmetic dental treatments.

This can be particularly relevant if you are considering treatments such as composite bonding, veneers or other restorations. Since restorations generally do not respond to whitening in the same way as natural teeth, your dentist may recommend completing whitening first when appropriate.

For patients considering an alternative cosmetic treatment, composite bonding can be used to improve the shape and appearance of teeth. 

Planning treatments in the correct order can help create a more consistent overall shade.

Why Choose Professional Teeth Whitening Near St John's Wood?

Professional teeth whitening provides the benefit of having your teeth assessed before treatment and receiving guidance on how to use whitening products appropriately.
At Maida Smiles Dental, we take into account your existing tooth colour, oral health, dental restorations and desired outcome before recommending treatment.
This personalised approach can help you understand what whitening can realistically achieve and whether another cosmetic option may be more appropriate for your smile.
This personalised approach can help you understand what whitening can realistically achieve and whether another cosmetic option may be more appropriate for your smile. If you are considering veneers to address broader cosmetic concerns, porcelain veneers may be another option to discuss during your consultation.

Book Consultation

Accessible for Patients Across North West London

Our clinic welcomes patients from:

  • St John's Wood
  • Maida Vale
  • Hampstead
  • South Hampstead
  • Belsize Park
  • Kilburn
  • NW8, NW6 and NW3

Conveniently located near Warwick Avenue and surrounding transport links, our practice is accessible for patients seeking professional teeth whitening across North West London.

New Patient Registration

Fill the form

Thank You!

Thank you for getting in touch. We have received your details and a member of our patient care team will be in touch shortly. Please look for an email from us within the next few hours.

OK

Oops! Something went wrong while submitting the form.

Achieve a Brighter Smile Near St John's Wood

Professional teeth whitening can be a simple way to refresh the appearance of your natural smile. However, the safest and most appropriate approach depends on your teeth, gums, existing restorations and the type of discolouration you have.

At Maida Smiles Dental, we provide personalised teeth whitening for patients in St John's Wood and across North West London. Our team can assess your smile, explain your whitening options and help you understand what results you may realistically expect from treatment.

If you are considering teeth whitening in St John's Wood, book a consultation with Maida Smiles Dental and take the first step towards a brighter, more confident smile.

smiles stories

Testimonials and reviews

Diogo patient smile story at Maida Smiles dental clinic
Diogo

Metal Braces

Mariana patient smile story at Maida Smiles dental clinic
Mariana

Implant-Supported Bridges

Maida Smiles dental clinic in Maida Vale, London W9

Google reviews

4,8

I could not be more satisfied with my experience at Maida Smiles - A special mention to Dr Gurteurez who is one of the most friendly and professional dentists I have ever met

Adam

I had my first visit and the team was very warm, caring and professional. The online booking platform makes it very easy to arrange your appointment. Doctor Pedro made me feel comfortable despite this being my first appointment since Covid. He is incredibly knowledgeable and offers you the best treatment for your specific condition. I would highly recommend them

Gian Paolo Ziletti

Professional. Friendly. Informative. Maida Smiles offers great dental services including cleanings, oral surgery and realignment. I feel very lucky to have them so close by. I had an appointment just this week that was quick, thorough and safe.

Emily Chmura

Being very nervous about using dentists after a terrible experience when I was younger, I came to Maida Smiles and loved the calm patient demeanour of Pedro. You can clearly see Pedro and the team take pride in what they do and are perfectionists. The whole experience was great and I will never go to another dentist again.

Reena Nathwani

Delighted with the outcome of my treatment by Pedro. Meticulous attention to detail explaining exactly how the procedure would be carried out from first consultation to completion backed up with supporting guidance notes. Clearly an expert in his field and someone who cares passionately about the outcomes for his patients. Highly recommended.

George Jones

I loved my first visit to Maida Smile Dental Clinic. The staff member at reception was very warm, welcoming and professional. My dentist, Priscilla, and her assistant were fantastic. I have quite sensitive teeth near my gums and I can find the probing and investigation quite uncomfortable during a consultation, but this wasn’t the case at all. I didn’t experience discomfort and felt in very safe hands. This also applied to the hygienist work. I didn’t even have to ask Priscilla to avoid using the ultra sound cleaner on the sensitive areas of my teeth. I’m looking forward to going back, and that’s not often you can say that about going to the dentist!

Simone Gibson

Since I first had the luck to be recommended and book an appointment with Dr. Pedro Gutierres over 8 years ago, I have never trusted my dental health nor my family’s to anyone else. It’s very hard to find a dentist who ticks all the boxes and even goes beyond any expectations you may have, from service, sympathy, professionalism, and expertise, etc., 5 stars are not enough to rate him. I was so happy when he opened his own clinic and surrounded himself with the best professionals you can find, I cannot recommend Maida Smiles Dental Clinic enough.

Sofia Gouveia

Maida Smiles Dental Clinic is excellent!! The staff is very friendly, professional and always aiming for the customers best experience! A special thank you to Dr. Pedro Gutierres who is truly amazing. I am absolutely satisfied with the results and highly recommend this great dental clinic!

Ana Cruz

Dr. Pedro Gutierres is the best Implantologist I have come across. His work is amazing and of very high quality! I would highly recommend him and Maida Smiles to all my friends and family. If you want the perfect smile this is the place to go.

Blossom

“Pedro was so patient and professional throughout my treatment for my implants.. I chose to have my treatment with a local anaesthetic rather than any sedation and have a very bad gag reflex when anything touches the back of my throat. His patience throughout the experience was wonderful, completely putting me at ease and he also gave me a technique to help me in the future. I have seen him for my follow up and fully intend to book an annual visit in 2020. which is no small thing as I live 60 miles away.I can thoroughly recommend him for any treatment.”

Denise Gilbert

I was very nervous to pull my ingrown wisdom tooth. Dr Pedro Guiterres made me feel really comfortable and the job was completed very professionally. It didn’t take long at all and I didn’t feel any pain. I would definitely recommend his service at this practice.

Jihan Daoud

From the day I made my first appointment. The team at Maida smile were amazing. They didn’t treat me like a customer but more like family. They have been great in every step in FINALLY GETTING MY DREAM SMILE from the receptionist to my dentist Pedro Laranjeira I can’t thank you enough and of course Pedro Laranjeira beautiful wife…… they are very professional and understand that I had to change my appointment now and then for work commitments and they were very understand. I will defo recommend them 100% not forgetting how chic the office is

Tracy Mensah

I was very nervous about having a dental implant but was immediately put at ease by Dr Pedro Gutierres. The procedure was explained in full and the care both during and after treatment has been of the highest standard. I received advice on how to look after my implant and have had no problems. I highly recommend.

Dawn Briggs

I had 7 implants installed by Dr Pedro Gutierres, including one which required a bone graft. In my 70 years I’ve had some bad experiences with dental treatment so it takes a lot for me to relax but, from my initial consultation, through to the end of the treatment, I had complete trust in Pedro’s expertise: preparations for the treatment and after-care were extremely thorough and fully explained, the treatment itself was surprisingly endurable (considering what was involved) and the implants have made a major difference to my life. If you are considering implants then I would whole-heartedly and sincerely recommend Pedro for this work.

Russ Hickman

I couldn’t recommend Maida Smiles enough: the care, attention to detail and the way Dentists and Nurses made sure I felt comfortable and safe throughout the treatments was incredible. Dr Pedro explained the treatments in detail to me and I have never felt under pressure to proceed… but I am very glad I did as I am happy and confident to smile again!

Mariana Pinheiro

Highly recommend this place to anybody looking for a friendly and trustworthy practice with an incredibly friendly and patient staff. Dr Pedro has been one of the best dentists I’ve ever had, he made me feel comfortable and were very knowledgeable in explaining every step of what he was doing and answering all of my questions. Amazing thorough the procedure, excellent communication, superb and professional treatment. I hope they keep it this way for a long time.

Joas Souza

Dr Pedro is a very good, confident and experienced professional. I’ve known him for some years now and always felt well cared for, either for small or bigger treatments.The facilities of the clinic are amazing and all the staff are very friendly. Highly recommended.”

Nelson Cafruni

I went to different clinics before, and nobody could really convince me until Maida Smiles did. The team here makes you comfortable , shows you different options and different budgets , and doesn't try to make you go only for one plan. I felt that the team was knowledgeable and wanted to help me , so that's why I decided to start

Diogo

I was referred to Dr. Pedro who did such a wonderful job with my teeth. The staff was extremely professional, they put you at ease, and it just made the whole experience easier. I've never looked back since

Theresa

"I told him, 'I want beautiful teeth, beautiful but natural, I don't want fake looking teeth.' Now I smile, I talk... it just makes you more confident. If you wear a beautiful nice suit... you have beautiful teeth, then it's like a perfect."

Louca

"I went to my hygienist a little while ago, and she said to me they were the best implants that she'd ever seen and she would never have known that they weren't my real teeth."

Sharon

Dr. Pedro explained the process of Invisalign to me. It sounded easy, it was quite a quick process, and the end result is my teeth moved back, so I'm quite happy.

Soula

I feel like I've not just developed a professional relationship with my dentist and the staff... they become more like friends as well, because of the kind of compassion and sympathy that they give you during treatment.

Alvin

"After a friend recommended the clinic, I was referred to Dr. Pedro, who did such a wonderful job with my teeth. The staff was extremely professional; they put you at ease, and it just made the whole experience easier. They have more than met my expectations. I have to have a few more implants, and I'm not afraid anymore. Now, finally, I can live again."

Lesley

"After not having a great experience with previous dental treatments, I was desperate for someone that I trusted. I broke a tooth, and even before I saw Dr. Pedro, he reassured me that I was going to be fine. He made me feel very comfortable and at ease. It was an amazing experience, from not only Dr. Pedro but also all the staff in the clinic, and I would definitely recommend [them] ".

Mariana

I chose Maida Smiles because of the reviews and a friend who was really happy with the results. The results definitely met my expectations. My expressions are much more smooth than before and it really makes the difference

Carolina

I’m very grateful for the quick and efficient service I received when I needed an emergency appointment. The staff were kind and accommodating, and the dentist provided clear, helpful advice that made a real difference. The whole experience was reassuring. Highly recommend their professionalism and expertise!

Safiya Guled

I am always anxious when having to see the dentist and this was one of my first experiences with Maida Smiles. The dentist, Benedict Harrison was very reassuring and immediately put me at ease. He was quite lucid in his explanations of what had to be done, etcetera, and is making good progress with the ongoing treatment. Also, the rest of the staff were friendly and just plain nice.

John Jacobs

Wow wow Dr Claudia is the best dentist in London, my kid adores her and it is always a pleasant visit. Can’t recommend her enough

Bel Cohn

I am delighted with the results of my replacement veneers.

Dr Benedict Harrison was very good at talking me through the whole process and keeping me informed during the treatment if there were any issues - which there weren’t.

He has a charming demeanour which is an added advantage in a dentist, who I think we all agree are not our favourite people, overall a 5 star experience.

Karen Shepherd

I went to the Maida Smiles Clinic for the first time and had the most wonderful experience! I am dentist phobic but strangely left the place with a big smile on my face (literally!). The receptionist was super kind, Susan was impeccable and very helpful, and I had my appointment with the most amazing dentist Dr Mafalda Vilhena. Couldn’t recommend her enough. She explains the whole procedure and is very rigorous in her work. Congratulations to Dr Pedro Gutierres for creating such an excellent working environment and to all the team. I will be back and bringing my family along and we don’t even live in Maida Vale. Thank you for such an impeccable job on my teeth and for taking my fear of dentists away. Note: they don’t cover NHS, only private bookings or with insurance.

Maria Monteiro

WhatsApp